This week, the company is launching a new service that allows customers to commission their own deepfake clips, which can include superimposing their own faces onto the bodies of performers, or incorporating porn stars into different environments. “We see customization and personalization as the future,” said the company’s CEO Andreas Hronopoulos in an interview with Variety.
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A still from the film Another Body about deepfake porn illustrates the use of AI technology to create a deepfake. WILLA/Handout via Thomson Reuters Foundation
Campaigners say rapid advances in AI technology and an absence of legislation has helped deepfake porn flourish, facilitated by Big Tech, from search engines to internet service providers and social media.
